In this digital era and post-COVID 19, an engaging and responsive website design is the utmost requirement for any business looking to stay ahead of the curve. If you are a real estate agent and still working on referrals and cold calls, this is the right time to create a website design for your Kenyan real estate business.
Technology has forever changed people’s buying behaviour, this of course including property. According to a study conducted by the National Association of Realtors, approximately 42% of home buyers conducted an online search when they were looking for available properties for sale, while only 17% contacted a realtor. Therefore, having a strong online presence is necessary for your real estate business to reach prospective buyers and boost your impact in a highly cut-throat industry.
Building rapport and trust among your potential clients is crucial for real estate businesses, otherwise, you’ll find it difficult to convert those interested prospects and make them your actual clients. A fully responsive and well designed real estate website can create a sense of trust that satisfies users and encourages them to consider working with your real estate agency to find their dream home.
If your Kenyan real estate business lacks an online presence, you are missing out on huge opportunities for your business to grow. In fact, in this digital age, there is no excuse not to have an online presence for your Kenyan real estate business. Here are a few reasons why every real estate business should develop a website in 2022:
Helps You Promote Your Kenyan Real Estate Business Services
A website serves as an online platform that can effectively advertise your services, mission, vision and brand story that is essential to educate your potential clients. A well-designed real estate website helps you display your list of properties and services and allows you to reach targeted customers in a certain region of operation, for instance, Nairobi county or Kiambu county or Kajiado county. They can search for local listings that your website offers and easily find their Kenyan dream home without breaking a sweat.
Make Your Kenyan Real Estate Business Accessible 24/7
By not having a website, your real estate business is unreachable to a large number of prospective buyers. Creating a website for your Kenyan real estate business means being accessible to potential buyers and sellers 24/7 and makes your real estate services readily available to buyers who are looking for online properties. You will be prepared to serve a ready market that’s already willing to invest, rent or sell a property.
Build Trust And Credibility Among Potential Clients
By featuring success stories, client testimonials and any awards you have won or nominations, you can entice prospective clients toward your business and make them trust your brand more.
Grow Your Business
A well-designed website not only builds brand credibility, but it also serves as a lead-generating tool that hooks in high-qualified leads. When customers find effective solutions to their problems and find what they are looking for, it will help you attract more leads, generate more profits and take your real estate business to new heights of success.
Key features a successful Kenyan Real Estate website must have:
Easy navigation
Intuitive navigation is key to a good user experience. Your real estate website design should be user-focused, which means it needs to have a well-planned navigation structure. You’ll want to make it easy for visitors to find their way from the homepage to any other page with the information they require.
Take a look at this website that we created for one of our clients, CP Real Estate. Notice how the navigation bar is easily found on the top of the page and call to action features are front and centre without being intrusive. As you scroll down, you’ll find more photos and headlines that link to additional information on the inner pages.
Good-quality photos
It can’t be emphasized enough — the internet is a visual medium. People respond to colours, fonts, layout, and most especially, photos and videos. High-quality photography is an essential tool in real estate marketing. They’re highly effective in capturing not only the best features and details of a listing but also the lifestyle that comes with it.
Fresh information
In addition to neighbourhood guides, include information that’s useful and engaging to buyers and sellers. Be an indispensable guide to local hotspots and source of the latest Kenyan real estate news. Share expert tips and advice on home buying and selling processes, home improvements, financing, and other real estate related topics. Give market data updates. One of the best real estate website features you can have is a blog with interesting and up-to-date topics. This will keep your site current and let viewers know you’re on top of your market.
Neighbourhood guides
Neighbourhood guides are among the best real estate website features that significantly boost your chances of being found online. Buyers want to know everything they can about where they’re planning to move. Comprehensive neighborhood guides give them a good picture and help in their decision making. They can not only help promote your area, they’re also a great service to clients. Additionally, it helps establish you as the local expert. Feature not only real estate listings and market trends in the area but restaurants, shops, parks, and other places of interest. Sell the lifestyle, not just the property.
Responsive design
Browsing on the go is the new norm. If you still don’t have a responsive website, you’re setting yourself back years. But to give your viewers a truly satisfying experience, you have to offer more than a website that loads fast on a mobile device. Design the features to make browsing and interfacing easy and satisfying regardless of the device.
Social media integration
Social media is a great way to build brand awareness and establish lasting relationships with your clients. It enhances your reach and engagement by giving you a platform to interact directly with your target market. By engaging with clients directly, you’re able to provide better customer support and establish trust with a faster response rate. Social media is also the perfect venue to showcase the human side of your business, particularly the brand values you share with your market.
Integrating social media with your website maximizes your reach in both platforms. Prominent links to your social media sites are among the best features you can have. Display them throughout your website, and include links to your website on your social media pages. This allows visitors to easily navigate from one platform to another. You can also include an Instagram or Twitter feed on your homepage, or add social media sharing buttons on your blog posts or property features. Check out CP Real Estate.
Get in touch with a top real estate website design company
Cutting-Edge Web Design is the best choice for the most successful website design for real estate websites around Kenya. We create the best Kenyan real estate websites for agents. We start by listening to your story and mapping your journey so we can capture your brand and build a beautiful website that works optimally for you.
Call us today at 0777-539-870 or 0720-539-870 for a free consultation.
