In a little over a year, we have seen so many Kenyan businesses closing down and those that are still open are struggling to stay afloat. Developing your business to be resistant to all types of economic conditions is very important, there are so many companies that are flexible in how they handle economic down-time. They adjust how they counter the negative effects. Covid-19 pandemic served as a rude shock to most businesses, mainly because of lockdowns locally and fear of any physical contact.
Most shops remained closed and those that could operate relied heavily on online platforms like Instagram, Facebook and their online shops, i.e their e-commerce websites. The conventional businesses could not sustain themselves, they needed to adapt to the reality that online business was going to be their knight and shining armour at least until business went back to normal.
There are other reasons that businesses decided to go online and have grown tremendously as a result. These are some of the reasons that your business will grow if you take your Kenyan business online:
- Taking your business to your client’s door step
With the high number of internet users in Kenya, we are amongst the top 5 countries in Africa with the best internet infrastructure and also one the highest numbers of internet users in Africa. Putting that into consideration means that a lot of people are on their phones on social media or just surfing as they go by their day to day activities.
A smart way of meeting potential clients for your business is on their screens, by doing that you will be keeping your products at the back of their minds and for sure they would be interested. And the availability of your products online for purchase means that they can buy them from anywhere they are with moving much of a muscle.
Window shopping and buying items have become the easiest thing to do today. Some clients are put off by the hustle of going across the city and risking their health. Having your Kenyan business online leads to customer satisfaction on such a huge level.
- Knowing your client’s interests online
One of the best things about having your potential clients and clients online is that you are able to design your products and services according to what their interests are. Most people on the internet post about their day-to-day activities only for example some people always post where they like to go on holiday, their pets or even about the children. You will use this opportunity to target certain customers who are more interested in what you have to offer.
- Reducing the cost of running your business
This one without a doubt is one thing we have into consideration, there are many businesses that are operating their business from one location instead of having multiple storefronts and hiring a lot more staff for each. Having a physical shop requires a lot, for example, rent, goodwill, staff, licenses, store furnishings, security equipment and many other things, the list is endless. It is no surprise that a lot of businesses are struggling to operate during this Covid-19 pandemic period. The operating costs of your business would significantly reduce and you could channel the funds into your marketing campaigns and getting your products to your customers.
- Opportunity to manage your business from anywhere in the world.
The main element of having your Kenyan business online is the ability to work remotely from anywhere. You can manage your business from anywhere there is access to the internet. You can oversee marketing, human resource, financial, logistics and many more activities from anywhere you are. This means that your business would be operational 24 hours a day,7 days a week, maximizing the hours of productivity.
The best decision you can make for your business is to take your Kenyan business online, the advantages are so many and the capacity to grow is unlimited. At Cutting-Edge Web Design we hold your hand along this journey with many solutions from start-up Kenyan online business to existing businesses that need growth. You can check out some of the services we offer here and also you can get a free quote and consultation any time from here.
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