Will your business survive in the next 1 to 5 years? We’ll talk about the reasons a business website is a major boost to your Kenyan business. Many businesses require a lot of manpower to keep them running and also financial resources to keep them running. As you prepare your Kenyan Business to start off many people overlook the need to have an online presence, and this affects both the short-term and long-term sustainability of a business.
A business needs to be responsive to the daily demands of its business environment (like its industry and the market). A website is a big asset for your business operations,here are some of the reasons why:
Boosts your Kenyan business efficiently:
Every business has measures for supply chain management and inventory control in place. Most of the time this is done passively. A standard business has a stockkeeper who does inventory and schedules the replenishment of products.
Supply chain management entails managing the entire products and services from the supplier’s hands to a business and up to the customer, this management involves value addition and reducing the overall cost to the buyer. Most businesses value their products based on the cost of production. Costs of the product are for example; Ordering costs, shipping costs to business, and opportunity costs, to mention a few of them.
A business website is a big boost to your Kenyan business as it increases efficiency by driving down the costs of your business. A business website automatically updates the owner once the ordering threshold is attained for stock. If your business has only 5 units left, the e-commerce website can notify the owner to replenish stock immediately. Depending on your website you can notify your supplier that they need to supply your business with more units as soon as possible. This would reduce the ordering costs of making phone calls.
A business website can also reduce opportunity costs that a business may face. When your business receives many orders and stock runs out, clients usually get disappointed would opt to buy from a similar business like yours. With a Kenyan eCommerce website, you can allow for a back order to be done on your website where a client pays for your product and you inform them that they would receive it within a certain time and with a token of appreciation. Your website can also order in advance for stock replenishment before all the stock is over. This would guarantee sales for your business at all times, no more disappointing your customers.
Let your business speak for you:
A business website can also boost the confidence and trust of your clients and potential clients. Your Kenyan business can add business reviews on your website to re-assure your clients of your capabilities and of how satisfied your clients were. This is a big boost to your Kenyan business especially if your post reviews on your product pages and check-out pages. Your clients are more persuaded towards the end of making a purchase. This would guarantee a sale for your business.
Boost the confidence of business partners and other potential stakeholders:
A business website also boosts your Kenyan business by showcasing the projects you’ve undertaken, your commitment, achievements, CSR and the direction that your business wishes to go. You can also include certification and information about your team members. It’s practically an online CV for your Kenyan business.
Implementing the best buying cycle for your customers:
These are the steps a customer makes before making a purchase. On average the number of steps that a customer makes before making a purchase from a physical shop is not many. A client may not be able to compare the prices of your products with another brand on-site unless they have your phone to search for another Kenyan eCommerce store. Here is where you would come in with your eCommerce website to help the potential customer to buy from your store instead. Having a Kenyan eCommerce website would help customers to compare prices, get convinced and actually make a purchase.
The buying cycle has many stages that include: Awareness (Discovering the need for a certain product to solve a specific problem, Research and consideration (Looking for the best solutions for a problem), Alternative preference (the client looks and compares features of different vendors), Purchasing phase ( Decision to invest in the product) and Post sales phase (Reviews and after-sales services).
A good website would take all these stages into consideration,a website should have the customers’ needs at hand. If your website is able to communicate the needs of the client at all these stages, they would be convinced that you understand them and that your product would satisfy their needs completely.
We can boost your Kenyan business today by creating a responsive website for it that will cater to all the needs of your business. Take your business to the next level with automation and increase customer satisfaction today. You can have a look at what you would have to invest in for your Kenyan eCommerce website here.
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