These days there’s no excuse for not having a website for your profession, even if your business is only just starting. Many potential customers and clients won’t take you seriously without one it’s like a menu of what you have to offer and so much more. Plus, there are so many upsides to setting one up that not doing so is almost irresponsible.
One of the most obvious benefits of having a professional business website is that it enables people to find you online and get in touch with you easily. Having an effective and compelling site can even lead to sales you wouldn’t have made otherwise.
In this article, we’re going to discuss 10 amazing benefits of designing a profession based website, this article is relevant to all careers, whether you’re a lawyer, businessman, photographer, therapist and many others, this is for you.
Here are the 10 amazing benefits of designing a profession based website:
Stay Ahead of the Competition
It’s not going to look good on your brand if your competition has a website and you don’t. A website is a competitive strategy that every business should have in order to have an extra edge over other competitors in your industry. Have a website that stands out and drives traffic can position your business at the forefront. More than branding concerns, not having a website gives you one less stream of revenue to help your business stay profitable.
Builds trust with clients
A website is your online business address. This is where your clients and potential clients go to find you on the Internet. The easier you are to find on the internet the more trust clients are going to have for your business. The Home page identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you. While you’re reading this check out our website to see how our pages have been laid out well. It legitimizes your business and improves your credibility. It gives your business identity and is virtual proof that it exists.
Professional look
Having social media pages is good, however, it doesn’t really look as professional and as serious. A 2015 survey showed that 84% of consumers believe that having a website makes your business more credible than just a social media page. Having an email address with your domain name in it carries more weight and is trusted more as compared to @gmail or @yahoo. In Kenya for example having a professional email is also something that is considered when being scrutinized by procurement teams in different organizations.
Get more clients and the reach is wider
The potential to land many clients is extremely huge. A website for your profession is a great strategy to grow your clients in what area you would like, whether it’s Kenya, eastern Africa or even globally. Its easier to get access to clients who are across the country or world using your designed website. They can interact with your business, make inquiries, make sales and learn more about your product or service. If say you were in Mombasa looking for Web Design Services you would look for services online and it would lead you to Cutting-Edge Web Design because it’s a service offered in Kenya.
Gives more information about your profession
A website also serves as a portfolio for your business, it avails adequate information to potential clients and other interested parties for their use. It’s always good to showcase your awesome work and its unique features. A website serves as the first impression for your business, in those first few moments, a potential client will make a decision whether you have what they need or leave.
That means having your pricing for products or services should be clear, your past work experience or your partners should be clear so as to ascertain your stakeholders. A website should also share your story, about how passionate you are and how you use that passion in your career as a photographer, consultant, therapist, whatever you do for a living.
Make more money online
The are no limits on how much you can make online. With the ability to attract clients from anywhere we are able to generate alot of income from different sources on your website alone. For example, a Law firm in Kenya can market its services online to get more clients, they can sell helpful information to clients that they can pay and download for use. having a Website can open many avenues to make money online. You just have to decide to design one ASAP.
Availability 24/7
Designing a website for your profession means that you want your business to keep operating all day and night. That means that your clients will have access to your resources 24/7, giving your clients and potential clients the advantage of shopping anytime or doing other business is a key advantage. Of course, having a reliable is also a very important feature to make sure your website designer will deliver. You don’t want your website to raise eyebrows because it’s offline. :-/
The smooth running of your business, Automation
The automation of websites has led to the ease of conducting business. A website can help to automate processes that make work easier to do. For example, online scheduling of appointments like therapy sessions is done as easy as 123. Order placement, payment, tracking and fulfilment is done on your website and all this guarantees satisfaction for your clients and reduces the hustle of doing everything manually.
Reduced dependence of physical promotions and other marketing campaigns
Marketing and having promotions online also guarantees safety from diseases that are airborne like the Corona Virus that spread rapidly and has had so many fatalities. The marketing campaigns for websites are numerous, and even more effective than physical strategies, there’s email marketing, PPC and many more strategies that could be used.
It’s the Perfect Way to Advertise Employment Opportunities
Good help is hard to find, regardless of what field you do business in. If you’re looking for a new hire, there are plenty of platforms where you can advertise online. However, it also makes sense to use your own website to get the word out about employment opportunities.
A website is an extension of your office, and a website should also be your assistant. It should help you run your business and also help your business to grow online. Take this opportunity to learn how we can help your business go to the next level, we help all business types and all professions with our Web Design services. Web design services in Kenya is still being taken up slowly by professionals, take advantage and have the Cutting Edge advantage now.
Informative article, exactly what I wanted to find.
Awesome,glad to help you out…