What’s an Email marketing list?
An email marketing list is a collection of email addresses that a business has collected over time because customers have submitted their emails and willingly accepted to receive promotions, content and updates about your company via email.
It’s also known as a subscriber list, email lists can get smaller if members unsubscribe and grow as you continue to collect more and more addresses through lead generation.
Email lists are mostly used as a marketing strategy by companies, to convert potential clients into actual clients and recurrent customers. Anyone can develop an email list and there are many methods of collecting emails. We will look at that soon, we promise 😉.
Today we want to purely focus on why you should build an email list, especially for your online Kenyan business.
Why you need to build an email list?
Building an email list is important in order to make your business a success, these are some of the main reasons why building an email list is important to help your business grow into a success.
- Keep all people who come across your as potential clients – developing a email list as early as possible is one of the best ways to maintain your potential client’s interests. Ofcorse having social media presence is important because your followers are able to see how your business is doing and keeping up with the latest offers. Its easier to get followers on social media however its also very easy to lose your reach to your followers because of the algorithms that are used,most Instagram content is only shown to about 10-20% of your followers. You could lose your account because of closure of the social media apps and the many reasons that some content relevant to your business cannot be posted at times. With an email list, your clients receive personalized emails according to their interests and this usually leads to more sales and growth of your business. An email list guarantees a longterm marketing strategy that is permanent and often leads to sales-leading to growth.
- It’s a great marketing channel – Before a sale is made, there’s a lot of marketing that’s required. Before a client decides to buy a product, they have to be exposed a couple of times by an offer before they make the decision. The marketing team gets the potential client’s email to send personalized emails with items that the client would like with offers. The bigger your audience you have the less reliant you will be on other platforms to reach your clients. This is because you can directly reach your clients as easily as possible with out third parties. You will be spending less on your marketing costs.
- Email automation is easy – Email marketing software has made it easier to respond to your audience. You can set up your emails to sent in advance to a certain group in your audience.. For example you can set up your email automation to send a welcome email to new email subscribers after a day and then after they can send follow up emails with offers or newsletters. If they don’t open your email,you can use a different strategy to capture their attention to open your emails.
Developing your marketing email list is important in creating your audience and converting them into sales for your online business. In kenya, a lot of people are reliant on paid adverting especially on social media however it is possible to develop your own following on your own platform without any restrictions and converting them into actual sales. Potential clients like being in the know especially about items they have put into consideration, and when you are conveniently reminding them that you can deliver they will immediately take advantage of your offer which they will find in their email with their name on it.
Email marketing lists,are only accessible only if you develop a website that of course SEO proofed in order to be found in the first place in order to subscribe. At Cutting-Edge Web Design, our services integrate both marketing and search engine optimization in order to maximize the amount of traffic that comes to your website and also convert them into sales. If you would like us to drive traffic to help your business to get a lot of sales and grow leave us your information here.
