Do you want to find out the 3 key benefits of SEO that make your business grow and perform better than your competitors? Then you’re at the right place. Everyone is familiar with searching for a product or service online in order to get the exact product in mind to satisfy their needs.
The ability for your business to be among the top in the search results is very important, proper placement means that your business has been ranked higher than others. We have recently seen that about 85% of search clicks are organic and about 15% of clicks on google are PPC. The need for SEO is very relevant and hence the need for it in our businesses to reach potential clients and grow as a result. We are going to take you through the key benefits of SEO that will make your business successful.
Also check out our this FREE SEO Checklist to help you with you site optimization. It has helped our website rank higher since we started.
Of course, the benefits of SEO are so many, and it’s important for businesses to tap into this well of opportunity to grow. We’ll focus on the 3 key benefits of SEO that make your business successful. Let’s get down to it.
Search Engine Visibility Builds Brand Credibility and Consumer Trust
When people see a business brand near the top of a search engine results page, they see this as a positive indication. People usually think that the closer you are to the top of the search results the more accurate the product or service is to their desires. In some cases, people trust Google to put the best websites first. Having your website show up on the first page of results ensures you’ll be trusted by your target audience.
Whether you’re a small business owner or a large corporation, when people see a brand near the top of a search engine results page, they recognize this as a positive indication. In other words, people trust Google to put the best websites first. Having your website show up on the first page of results ensures you’ll be trusted by your target audience.
SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
SEO is the most cost effective and budget friendly Method of Marketing
With the recent PPC campaigns from google ads and others from social media, many businesses set aside a huge budget for their ads on different platforms to target potential clients and a lot of times the client conversion rates are sub-par and disappointing.
With optimization, marketing your business organically has tremendous conversion rates as compared to PPC marketing strategy. The best thing about SEO is that it’s completely free, all it requires is going through your website content and optimizing each and every element. Even for beginners, it’s something that you could learn easily and apply on your website. Organic search results are the best to focus on, the money saved from your budget is substantially huge and can be used elsewhere.
SEO is the Largest Source of Website Traffic
SEO is one of the best ways to market organically. When potential clients search for something that is related to your niche, domain, business or industry, they know what they want and are actively looking for leads. SEO helps target a specific demographic and bring in quality traffic to your site while not being intrusive or annoying like TV ads or telemarketing. SEO is very customer-focused and can help you target a specific section of people online.
Google is the world’s most popular search engine, handling approximately 63,000 searches per second every day! This means that anyone with access to the internet connection visits the site to find answers to their search queries at least once each day. In Kenya especially, we are among the top 5 countries in Africa with the highest number of internet users and still growing according to Internet World Stats.
The no. 1 organic search result on a Google SERP receives 32% of clicks while the top three organic search results get 75% of all traffic. With SEO, you can reach out to those who are looking for what you offer in an efficient manner. Various reliable studies have found that it is responsible for bringing in 53% of site traffic, making it one of the top benefits of SEO.
SEO as a technical term seems complicated to anyone however, it’s easy to understand it once you put your time into it. You can never go wrong with SEO. We recommend it at Cutting-edge Web Design before going the PPC route. You can contact us for a more in-depth consultation on how we can help to optimize your website and your business in order for your business to grow.
