Did you know you can increase online sales locally for free? There’s nothing as bad as dead stock in business. You have just stocked up on your inventory and your business is going abit slower than usual. In some instances,your budget is too tight to pay for paid promotions on social media and google ads. Your business is not able to achieve it short-term and long-term goals.
I’m going to give you afew things to consider to increase online sales locally for FREE. Here are afew things to do:
- Register your business on a local business directory. There are a variety of business directories like Bing,Yahoo and Google. In this case, we would use google as an example. Formerly known as Google My Business,its now called Google Business Profile. When you register your Kenyan business on this directory,google allows you to set up a business profile where you can provide details of your business. It’s important to provide your Business name as provided in your business registration certificate together with your contact details. This would help people who are looking for your business to reach you as easily.
- Using right keywords to describe your products and services: You need to provide details of the products and services your business has to offer in the best detail as reflected on your website and other social media platforms that you have. Using the right keywords for your business helps search engines like google and bing to quickly rank your business when a potential client searches for keywords that are similar to yours. Using these relevant keywords in your business website, business directory and social media will help rank your business organically in a favourable position when clients search for you. The search engines like google are basically match-makers between customers and a business,the more relevant your keywords are to the customer’s search the higher you will rank organically.
- Consistent content marketing to increase online sales locally: Developing a content marketing strategy to increase sales as a primary goal. Understanding your customers well and providing helpful content that is in line with their passions and pains. It will be easier to engage them when they feel like your business relates well with them. Choosing the right format for your content is also something to consider,tailor it to the right audience. Whether its blogs,e-books,social media posts or videos. Most importantly let the content have a clear Call To Action,this will lead the customer to the next action to take and in this case, it would be to “Buy Now”. This would increase online sales and for free as well.
- Update your business presence on google maps: People search for products and services close to them; on the go or right where they are. Having your business on google maps allows you to appear if someone searches for your services or products in close proximity to them. For example, If I search for “Real estate agents near me” I would easily see the real estate companies on google maps,directions to the offices and opening and closing hours. I would go directly to the closest one. If your business was closer to a customer but wasn’t visible it would not appear and you would not meet this client. Visibility on maps increases sales especially to clients in close proximity to you.
- Online reviews: Sometimes clients land on your products page on your website or on your business directory but they end up not making a purchase because they are not convinced that your product would satisfy them for one reason or another. You can help your business to increase online sales by providing product reviews from previous clients on the product pages and also on your google business profile. This would show clients that your products and services are trusted and as a result, boost online sales for free.
We hope that this article helps you to organize your online business presence for free. This applies to all types of businesses from e-commerce businesses,real estate, tours and travel,etc. You can reach us here for a free consultation and also feel free to ask questions here or even contribute by giving your opinion.
